Virgin Media have announced that they are working towards upgrading their broadband networks. They intend to offer the fastest broadband speeds to their subscribers and revealed at the beginning of November that they are now offering 100Mb broadband connections to a third of the UK.

Virgin has been rolling out fibre optic broadband since the beginning of 2011 and expect the project to be completed by mid 2012. This should see and extra four million homes having access to superfast broadband speeds.

Virgin Media have announced that they will create a new innovation lab which will produce new products and services for superfast broadband.They will be working alongside Londons ‘Silicon Roundabout’ startup incubator. They plan to have members from TheCube trying out new products and services via superfast broadband networks.The first project will be trialed throughout next year.

Virgin will be competing with BT Broadband who are constantly making headlines as they upgrade networks throughout the UK. Only last week they reported that broadband speeds in Somerset will be doubled.   

Virgin Media seem determined not to be outdone.