The Advertising Standards Agency are upholding claims that one of BT’s ”Adam and Jane” adverts is misleading. The adverts has now been banned

The advert showns ‘Jane’ loading web pages onto her laptop using BT’s latest service.  Meanwhile’ Adam’ is shown with an estate agent who apologises for the slowness of his connection. Whilst this is happening a voice is heard to say ”BT is rolling out up to 20 meg speeds to give you consistantly faster broadband throughout the day even at peak times” 

17 complaints were made saying the advert was misleading including complaints from some of BT’s competetors including Sky, Talk Talk and Virgin.

ASA say that they have not seen sufficient evidence to support the claim that BT’s new broadband service  was consistantly faster than its existing 8 Mbps service and therefore the advert is misleading.

Ofcom recently looked  at ’up to’ speeds and BT and othere service providers were all found to have average broadband speeds very much lower than the ‘up to ‘ speeds that they advertise. BT’s average speed was found to be less than half of the 20 Mbps advertised.  

BT are said to be very dissappointed with  the ruling .