Orange and T-Mobile first announced plans to merge last September and they have now chosen to name the merged company Everything Everywhere. However the original two brand names will still be used when dealing with customers.

It is expected that T-Mobile will launch fixed line services and Orange is considering adding TV to its residential broadband services.

Everything Everywhere will be used in advertising by both Orange and T-Mobile as a tag line rather than the company behind the two brands. It will be a description of the holding company and the name will pop up now and then to describe the two companies as a whole but any new shops opened could be called Orange , T-Mobile brand or a combination of the two.

Everything Everywhere has 27,000 mobile phone masts accross the country and has 713 retail stores and 20 concessions in HMV stores. More stores will be added with 50 new HMV concessions. As phones become ever more complicated the company will need a greater local presence to help customers with their new gadgets.  Chief executive Tom Alexander also hopes to increase the 173 Wi-Fi hotspots that T-Mobile already owns in airports, railway stations and on the Heathrow Express, West Coast Mainline, and London to Brighton route.

T-Mobile , unlike Orange and rivals O2 and Vodafone, has never had a residential broadband offering and it is hoped that this will be rectified at some point in the future. 

 Also planned is broadband TV for Oranges’  850,000 residential customers. 

The only cloud on the horizon is the possibility of job losses for Everything Everywhere’s 16,500 staff as the merged company currently carries out a cull of middle management.